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Redefining Real Estate Private Equity

What We Do

WhiteCity is a UK-based real estate investment company with extensive experience in finance, operations, and property. With a focus on alternative asset classes, we have developed a thorough understanding of operational real estate (ORE) as an investment class.

Our Mission

At WhiteCity, we are dedicated to reshaping the landscape of care home investments in the UK. Our mission is to create sustainable, long-term value for our investors by meticulously selecting and managing high-quality care homes. We believe in the power of responsible investment to not only yield financial returns but also to significantly enhance the quality of life for the elderly community.


We are committed to upholding the highest standards of integrity, transparency, and excellence in all aspects of our operations. Our approach is grounded in deep market insight, rigorous due diligence, and a proactive management strategy that ensures our care homes meet the evolving needs of their residents.


Through our investments, we aim to foster a network of care homes that are not just facilities, but thriving communities where respect, dignity, and compassion are paramount. Our goal is to be at the forefront of the sector, setting benchmarks for quality care and ethical investment practices.


In pursuing this mission, we are not just investing in properties; we are investing in people's lives, ensuring that our elderly citizens receive the care and support they deserve. This commitment is the heart of our work, driving us towards our vision of becoming a leading UK care home fund

Our Philosophy


Having a creative and unique outlook on real estate investing allows for better opportunities

Strategic Growth with a Human Touch

Opening the market up to more diverse players though out future-facing approach

Ethical Investment for Sustainable Impact

Transparency and Integrity in Every Action

Real estate can be limitless when it's accessible as a direct investment 

A - Ethical Investment for Sustainable Impact

At the heart of our philosophy is the belief in ethical investment. We prioritize not only the financial success of our investments but also the positive impact they have on society. Our commitment to ethical investment means we choose care homes that uphold the highest standards of care and dignity for their residents. We see our investments as a means to improve the quality of life for the elderly community, ensuring that each care home we invest in becomes a beacon of excellence in care and support.

B - Strategic Growth with a Human Touch

We balance strategic growth with a deep understanding of the human element in our business. Our investment decisions are driven by thorough market research, demographic trends, and a keen insight into the evolving needs of the care home sector. This strategic approach is complemented by our emphasis on the human touch – valuing relationships with our investors, care home staff, and residents. We believe that the best investment results come from a combination of astute business strategies and a compassionate understanding of the needs and aspirations of the people we serve.

C - Transparency and Integrity in Every Action

Integrity and transparency form the cornerstone of our operations. We maintain open and honest communication with our investors, providing clear and regular updates on our activities and performance. Our decision-making processes are transparent and accountable, ensuring that we always act in the best interests of our investors and the communities we impact. We adhere to the highest standards of professional ethics, ensuring that our business practices not only comply with regulatory requirements but also exceed them in safeguarding stakeholder interests.

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